About Us
Our Mission
To bring the authentic taste of Colombia’s finest Arabica coffee to consumers around the world, while directly supporting the farming communities who grow it.
Our Vision
To be the most recognized and trusted Colombian coffee brand on earth — connecting origin, quality, and consumers in every cup.
Since its founding in 1959, the Juan Valdez® icon has become one of the most recognized brand characters in the world — a testament to decades of quality, authenticity, and the human story behind every cup. Today, Juan Valdez® products are available in more than 40 countries, including, as of 2024, Egypt.
High-Altitude Growing
Grown in the Colombian Andes at 1,200–2,000m elevation — producing dense, complex beans with exceptional flavor.
100% Arabica
Every Juan Valdez® product uses only premium Arabica beans — the world’s most refined and aromatic coffee variety.
Hand Harvested
Colombian coffee growers hand-pick only the ripest cherries, ensuring uniform quality in every bag.
Expertly Processed
State-of-the-art processing and roasting preserves the unique flavor profiles of each Colombian region.
The FNC — More Than a Federation
The Federación Nacional de Cafeteros represents over 540,000 coffee farming families across Colombia. Every purchase of Juan Valdez® products contributes to the FNC’s mission — building roads, funding schools, providing healthcare, and ensuring a better future for the communities that make Colombian coffee possible.
Official Distributor: Afaq Trade
Juan Valdez® Egypt is operated by Afaq Trade, a leading FMCG distribution company in Egypt. Afaq Trade brings premium international brands to Egyptian consumers across modern trade supermarkets, e-commerce platforms, and specialty retail.
For wholesale or distribution inquiries, contact us at info@afaqtrade.com or visit us on LinkedIn.
English
العربية 
Español