Juan Valdez® Café is the #1 brand of Premium Colombian Coffee. On December 12, 2002 the first Juan Valdez® Café store opened its doors at El Dorado International Airport in Bogotá.

This was the beginning of a process that intended to introduce more and more people to Premium Colombian Coffee.

It has represented the heart and soul of Colombian coffee growers around the world, and has continued growing by generating experiences throughout its specialized coffee shops.

Since the creation of the Juan Valdez® character in 1959, the icon has represented and promoted Colombian coffee globally, positioning and differentiating it from other coffees.

Captivate the world with Premium Colombian Coffees generating value for Colombian coffee growers.

To be the most recognized and admired Colombian brand in the world, offering an authentic and superior experience around Premium Colombian Coffee.